Why we built YouTube Nanny

Children can move through online video content faster than any parent or caregiver can manually review it. YouTube Nanny was created to help families and trusted professionals identify potential concerns more efficiently and understand why content may have been flagged.

Our goal is not to replace parents, teachers or therapists. It is to provide clearer information, better organization and more time for the conversations that matter.

Growing beyond YouTube

YouTube Nanny is available today. TikTok Nanny and Roblox Nanny are currently in development as part of a broader family-safety ecosystem.

Independent by design

YouTube Nanny is an independent service and is not affiliated with, endorsed by or sponsored by YouTube, Google LLC, TikTok, ByteDance, Roblox Corporation or their affiliates.

OUR NAME. OUR PURPOSE.

The meaning behind IKALYX.

Our name reflects the principles behind the technology we build and the families we aim to serve.

IKA

Innovation · Knowledge · Assurance

Technology should be thoughtful, understandable and built to give families greater confidence in an increasingly complex digital world.

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LYX

Inspired by lux — “light”

LYX draws inspiration from the Latin word lux, meaning light, adapted into a distinctive expression of guidance, clarity and protection.

IKALYX
Intelligent innovation and knowledge providing assurance and protection — a light guiding and protecting families.
“The Light That Protects Families”